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BOOK REVIEW

"Business 2010: Five Forces That Will Reshape Business - and How to Make Them Work for You"
by Fred Harmon

Though always risky, the business of predicting the future holds fascination for most everyone.  Fred Harmon, a business veteran of 30 years, who also spent time reporting for The Wall Street Journal, delves into the factors he believes will shape the face of business in the coming years.

Harmon believes that "anticipating the future begins not with projections, but with an understanding of five fundamental forces that are reshaping business."  He describes the kinds of new environments that are evolving within technology, freedom, education, demographics and globalization.

Harmon believes there is a continuum between yesterday and tomorrow, and that the challenge for businesses is to align themselves with the direction of long-unfolding trends and then count on rapid acceleration.

How are Nordstrom and Home Depot changing their recruiting methods in response to demographic upheavals that are producing employee shortages?

Find the answer to this and many other questions that show how leading companies are tailoring their business methods in response to changes.

Ideas given can be applied over a nine-year period to a company's marketing, technology, organization, capital and people, regardless of a company's size. Kiplinger Books, 2001, $29.95